Rendang is the number one signature dish of Minangkabau, which spreads throughout the region. It has gained its popularity globally when in 2011 CNN Travel Readers’ Choice named Rendang as #1 World’s Best Food. For the Minangkabau people, Rendang is much more than just a culinary dish. It represents their traditional wisdom that highlights the importance of good leadership, spiritualism, knowledge, and unity to guide them into harmonious life. Literally in the Minangkabau language, Rendang means “Marandang” or cooking slowly to reduce the moisture to create a dried caramelized stew. While Beef Rendang is the most popular one, yet Minangkabau people have hundreds of Rendang varieties that are differentiated by the type of main ingredients, selection of spices, cooking method, texture, and size profile. Taking the benefit of hundreds of Rendang varieties, Katuju has developed “Rendang Wheel of Flavor” to enable customization of flavors according to the preferred palates of global customers. Through collaboration with Javara, Katuju develops serial of Rendang series to cater to the quest of global gourmands.